Jennifer Pawlik for AZ House
Jennifer Pawlik, tired of using D.C. consultants, was looking for an ad buyer in Arizona instead of outsourcing talent for her campaign. She also needed a website overhaul. We remade her website using Wordpress, and put together a digital ad strategy to supplement her mail program. Jennifer won her re-election campaign!
"It has been an absolute delight to work with Karen and Campaign Roots during my re-election campaign.  Karen has a creative mind and was able to develop an "outside the box" plan that not only touched tens of thousands of constituents, but reactivated lapsed donors.  I am grateful that Karen made the time to listen to my ideas and concerns so she could meet the needs of my campaign. I strongly recommend Karen and Campaign Roots-working with a local, woman-owned small business is the best!  Arizona Representative Jennifer Pawlik, LD 17"

What we've done

1. Website redesign

2. Digital ad campaign strategy and management with $50,000 budget

3. Digital ad creative development

4. Email newsletter

Jennifer's new homepage to her website after moving off of Nationbuilder.
Jennifer's photo ads were modeled off of her mail pieces.
Photo ads also tried to draw attention to Jennifer's "Single shot" strategy where voters only voted for one of the three candidates to show Democratic support.