With only 4 weeks until Election Day, first time candidate for County Board of Supervisors Whitney Walker was without a Communications Director and needed help writing her emails and social media copy. She also wanted to launch an advertising campaign on Facebook and Google. Whitney ended up losing her race by just a few thousand votes.

Summary

With only 4 weeks until Election Day, first time candidate for County Board of Supervisors Whitney Walker was without a Communications Director and needed help writing her emails and social media copy. She also wanted to launch an advertising campaign on Facebook and Google. Whitney ended up winning her race as the first Black woman to hold a Countywide elected position.

What we've done

1. Digital ad creative

2. Run digital ad campaigns

3. Write emails and social media posts

Whitney had 5 different creatives for ads. We created 2 of the videos for her using videos she filmed on her phone and footage from a TV interview she had given earlier in the campaign.
Search ads captured impressions for Whitney's name, the office she was running for, and her opponent's name.